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Location-based ads drive mobile shopping: survey
Sheraton partnered with JiWire to deploy advertising across its Wi-Fi platformLocation-based ads are driving mobile shopping, with 17 percent of the on-the-go audience making purchases via mobile,...
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TabbedOut lets SXSW attendees pay their bar tabs via mobile
TabbedOut taps JiWire to promote the SXSW bar crawlAt South by Southwest this week, JiWire and TabbedOut, which lets bar and restaurant customers pay their tabs via their smartphones, are hosting a...
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Consumers embrace mobile for bigger purchases: study
Half of mobile device owners spend $100 or more on a purchase via their smartphone, according to a new study by JiWire.The JiWire Mobile Audience Insights Report Q1 2011 shows that consumers are...
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21pc of consumers search for a coupon in-store: study
A new report from JiWire points to the importance of locally relevant advertising to mobile users and the need for local merchants and other businesses to focus on reaching consumers in and around...
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Hyatt aims to increase bookings via targeted mobile ads
Mobile users in airports can access free Wi-Fi courtesy of Hyatt PlaceHyatt is targeting business travelers via a new mobile advertising campaign that aims to help drive bookings for its Hyatt Place...
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Facebook tests offering free Wi-Fi with merchant check-ins
With its mobile user base growing, Facebook is testing a new service enabling users to check-in at local businesses on Facebook and receive free Wi-Fi.The check-in service, if expanded, could be a good...
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Lack of holistic mobile strategy, costs stall in-store Wi-Fi for retailers
Retailers such as Kohl’s, Target and Macy’s are embracing in-store Wi-Fi to drive sales and connect with shoppers on a deeper level. However, without a clear understanding of how the technology fits...
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Samsung mobile ads to drive traffic into Best Buy see 1.07pc click-through rate
A recent mobile ad from Samsung TV campaign leveraged users’ location history to drive electronics enthusiasts into retailers such as Best Buy so they could experience playing Angry Birds on a Samsung...
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Smartphones replace laptops for connecting to public Wi-Fi: report
Mobile devices are becoming a must for shoppers Consumers are spending more time on their smartphones, with 42 percent preferring to research retail products on smartphones and tablets rather than...
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How better Wi-Fi will help Burger King sell more burgers
Burger King dials up in-store mobile efforts Burger King’s in-store Wi-Fi upgrade has big implications for how quick-service chains not only plan to better control mobile payments, but also create...
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